Apple's iPhone charger take-back program is genius PR?and it may even boost ... - Quartz
ReadWrite | Apple's iPhone charger take-back program is genius PR?and it may even boost ... Quartz It wasn't too long ago that a scandal like the Chinese woman who was killed by a faulty, probably counterfeit iPhone charger would have been met with total silence by Apple, a notoriously close-lipped company whose crisis management playbook was ... Apple Offers Trade-In Deal After Knock-Off iPhone Adapters Electrocute 2 Apple to Trade $10 iPhone Chargers for Third-Party Adapters Following deadly accidents, Apple offers $10 iPhone chargers on trade |