Apple's Schiller: iPhone was a 'bet the ... - CNET
Mac Rumors | Apple's Schiller: iPhone was a 'bet the ... CNET "There were huge risks [with the first iPhone]," he said. "We had a saying inside the company that it was a 'bet the company' product...We were starting to do well again in iPod...Then here we're going to invest all these resources, financial as well ... Apple Further Trims iPhone 5c Production as Customers Continue to Prefer ... Apple marketing executive says Samsung hurt iPhone, iPad demand Apple's iPhone Cases Could Add $3 To Its Share Price |