Apple's Schiller: iPhone was a 'bet the company' product - CNET (blog)

Mac Rumors

Apple's Schiller: iPhone was a 'bet the company' product
CNET (blog)
"There were huge risks [with the first iPhone]," he said. "We had a saying inside the company that it was a 'bet the company' product...We were starting to do well again in iPod...Then here we're going to invest all these resources, financial as well ...
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